Websites for trade businesses

Real websites for trade businesses.
$500 to build.
$129/month to keep them growing.

Not a template someone filled in wrong. A site that shows your actual work, gets found on Google, and turns phone calls into jobs. Built for plumbers, electricians, roofers, HVAC, and landscapers.

$500 setup $129/mo after that
Get a free mockup See example sites
Live in 14 days No long-term contract Cancel any time
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Hero illustration — pen & ink
dist/img/hero.webp · Gemini Imagen prompt in journal-content/.sketch-prompts.json
14 days to live site
$500 one-time setup
$129 per month after that
5 trades covered
48h response time SLA
The process

From "yes" to live site in 14 days.

Four steps. No tech headaches. We handle everything — you just answer a few questions and approve the draft.

01

15-minute call

We talk through your trade, your service area, what you do and don't do, and who you want calling you. No sales pressure — just information gathering.

02

We build the draft

We pull your Google Business Profile info, pull your existing reviews, and build a first draft in 5 business days. Real content — your company name, your services, your area.

03

You approve (or we adjust)

You review the draft and send back one round of changes. Anything you want different — photos, copy, service list — we fix it before launch.

04

Site goes live

Your domain goes live. Google starts indexing. You start getting calls from people who actually found you instead of your competitor. We handle the monthly upkeep — you focus on the work.

What's included

Everything your site needs. Nothing it doesn't.

Every TrueWright site includes the things that actually move leads. No upsells for the basics.

Mobile-first design

70% of your customers find you on their phone. Your site loads fast, looks sharp, and doesn't require pinching to read on a 375px screen.

Local SEO setup

Your city, your neighborhoods, your trade — structured into the page so Google knows who to show your site to. Schema markup included.

Real photos, not stock

You send us your best phone shots — jobs you're proud of, your truck, your team. We build the site around your actual work.

Google reviews integration

Your existing Google reviews pulled in and displayed on the site. Social proof on your homepage — without you copying anything manually.

Lead-capture form

A real quote request form that emails you directly when someone fills it out.

Monthly maintenance

One revision per month included. Hosting, SSL, and uptime monitoring covered in your $129.

Custom domain setup

We register your domain or connect the one you already own. No figuring out DNS settings on your end.

Who we build for

Five trades. One playbook.

We've built out the SEO strategy, schema markup, and conversion patterns for each trade specifically — not a generic website plugged with your name.

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Plumbers

Emergency call capture, service-area SEO, and the 3 schema markups that get you into Google's local pack for "[city] plumber" searches.

Read the plumber playbook →
⚡

Electricians

License number display, permit-pull workflow explanation, and the above-the-fold layout that turns "emergency panel" searches into same-day call requests.

Read the electrician playbook →
🏠

Roofers

Before-and-after galleries that close, storm-damage lead capture, and the insurance-claim workflow page that separates you from the fly-by-night crews.

Read the roofer playbook →
❄️

HVAC

Seasonal SEO that keeps you ranking for both "AC repair" in summer and "furnace replacement" in winter. Maintenance plan upsell built into the contact flow.

Read the HVAC playbook →
🌿

Landscapers

Project gallery layout optimized for visual portfolios, service-tier pricing pages, and the neighborhood-by-neighborhood SEO that brings in recurring accounts.

Read the landscaper playbook →
+

Your trade

Concrete, tree service, painting, fencing, flooring, septic — if you run a trade business without a website, we've seen your market. Ask us.

Get in touch →
Pricing

Straightforward. No surprises.

One setup cost. One monthly fee. Everything included.

Setup (one time)
$500
Includes: discovery call, full site build, one round of revisions, domain connection, launch.
  • Discovery and kickoff call
  • Custom-designed, mobile-first site
  • 5 core pages (Home, About, Services, Gallery, Contact)
  • Local SEO setup + schema markup
  • Google Business Profile link
  • Lead-capture form, wired to your email
  • Domain setup (yours or we register)
  • One round of revisions before launch
Get started
Monthly plan
After launch
$129/mo
Cancel any time. No annual lock-in.
  • Hosting + SSL certificate
  • Uptime monitoring (we know before you do)
  • One content revision per month included
  • Monthly SEO performance report
  • Same-business-day support response
  • Emergency fix within 4 hours
  • Google Analytics dashboard access
Get a free mockup

Have questions about what's included? See the full pricing page or email us.

Example sites

What a TrueWright site looks like.

Three full mockups built to demo the platform — each one specific to a real trade, a real city, and what an actual owner would need on their site.

ABC Plumbing Co.
Kansas City, MO
Request a quote
Plumbing

ABC Plumbing Co.

Emergency plumber, Kansas City metro. Built around Google Maps rank, 24/7 emergency call flow, and before-after photo gallery.
Midwest Electric
Overland Park, KS
Get a free estimate
Electrical

Midwest Electric

Residential and commercial electrician. License + insurance prominently featured, panel-upgrade lead funnel, permit-pull explainer section.
Heartland Roofing
Lee's Summit, MO
Free inspection
Roofing

Heartland Roofing

Full-service roofer with hail damage specialty. Insurance claim guide, before/after gallery, storm-season lead capture, 5-star review strip.
See all examples
The TrueWright Journal

Real talk on trade-business growth.

No fluff. Written for plumbers, electricians, roofers, and HVAC guys who want to understand what actually moves leads — not agency-speak.

Pen & ink — plumber on phone
Mobile & UX
Why most trade websites lose 80% of mobile visitors in 3 seconds
Your site looks fine on a laptop. On a phone, it's a different story — and 70% of your customers are on their phones.
8 min read Mobile
Pen & ink — Google Maps pin
Google & SEO
Google Business Profile for plumbers: the 7 fields that move you up
Most plumbers fill in the name and phone number and call it done. Here's the 7 fields that actually affect your map ranking.
6 min read SEO
Pen & ink — roofer + dollars
Business Case
How a $1,200 roofer site turns into $50K of revenue
One customer who found you on Google instead of your competitor. That's the whole math — let's run the numbers.
5 min read Revenue
Pen & ink — code + wrench
Technical SEO
The 5 schema markups every trade business needs (with copy-paste code)
Schema markup tells Google exactly what your business does and where you serve. Here's the five that matter for trades.
9 min read SEO
Pen & ink — star rating
Reviews & Reputation
Why your reviews aren't showing up on Google (and the fix)
Customers leave reviews that just disappear. It's not magic — there are 4 specific reasons Google suppresses them.
7 min read Reviews
Pen & ink — form above fold
Lead Generation
Lead-form conversion: why the magic happens above the fold
Most trade sites bury the contact form at the bottom of the page. Here's where to put it, what fields to include, and what to cut.
6 min read Conversion
Read all 18 articles
FAQ

Questions we get on every call.

A 15-minute phone call and a few photos from your phone — jobs you're proud of, your truck or van, your crew if you have one. We pull everything else from your Google Business Profile. If you don't have a Google Business Profile set up yet, we can walk you through that too.
14 days from the kickoff call to a live URL in most cases. Here's how that breaks down: days 1–5 we build the draft, days 6–8 you review and send back changes, days 9–12 we apply revisions and prepare for launch, days 13–14 we go live and confirm everything is indexed. If you need to go faster for a specific reason, let us know — we've done 7-day launches.
Hosting, SSL certificate, uptime monitoring, one revision request per month, monthly SEO performance report, and same-business-day support response. If something breaks — a plugin conflict, a page that goes down, a form that stops sending — we fix it, no extra charge. Emergency fixes (site is completely down) get addressed within 4 hours.
Yes. Month-to-month. Cancel by emailing us 30 days before your next billing date and we'll transfer your domain and give you an export of all your content. We don't hold your domain hostage — it's yours.
Yes — this is actually most of what we do. We'll audit what you currently have, keep anything that's working (like existing rankings for specific keywords), and rebuild the rest. We can redirect your old pages to the new ones so you don't lose any search equity you've built up.
You own your domain and your content. If you cancel, we give you a full export of all your pages, images, and text. The hosting infrastructure is ours — similar to how a commercial landlord owns the building but you own your business inside it. When you move out, you take everything with you.
That's the only reason to do this. We can't guarantee a specific number of leads — nobody can, honestly — but we build every site with the things that are proven to drive local search traffic: proper local SEO, schema markup, Google Business Profile integration, mobile-first design, and fast load times. The sites we build rank better than 90% of trade sites in any given city because 90% of trade sites are broken, slow, or non-existent.
Additional revisions are $75 per request. A "revision" is a defined scope of changes — updating your service list, swapping in new photos, adding a page for a new service. Big rebuilds (new design, new structure) are quoted separately. Most clients find one revision per month covers everything they actually need.
No. Your job is to show up for the kickoff call, send us some photos, and tell us if something looks wrong in the draft. We handle everything else — domain, hosting, DNS, SSL, Google Search Console setup, sitemap submission. You never log into a control panel or touch a line of code.
We work with trade businesses across the country. Local SEO is local wherever you are — we adapt the neighborhood references, service area language, and local search strategy to your actual market. The kickoff call is by phone, the site review is shared-screen, and launch is all digital. Location doesn't matter.
We build a one-page preview of what your homepage would look like — real copy, your trade, your service area. No commitment, no credit card. If you like it and want to move forward, the $500 setup covers the full site. If you don't like it, you haven't spent anything. We do this because it's the best way to show you what you'd actually be getting.
We build static HTML/CSS sites deployed on Cloudflare Pages. This gives you sub-100ms load times (fast = better Google rankings), no plugin vulnerabilities (WordPress sites get hacked constantly), and near-zero downtime. No database, no CMS to maintain, no monthly WordPress updates breaking your site at 2am.
No. We're a website company, not a full marketing agency. We don't run ads, manage social, or do email campaigns. We build and maintain the website — the thing every ad and every social post should be pointing at. We're the foundation, not the whole house.
Yes. We can integrate call tracking through CallRail or a similar service. You get a tracking number on the site that forwards to your real number, and you can see in a dashboard how many calls came from your website vs. your Google Business Profile vs. your ads. This is optional — it adds $30-50/mo to your cost depending on the provider.
Almost certainly yes. Most trade site competition is weak. The average contractor site in any market was built by a nephew, hasn't been updated in 4 years, doesn't load on mobile, and has no SEO. We've audited hundreds of them. If your competitor has a genuinely good site — built by a real agency with real SEO — we'll tell you honestly what the gap is and what it would take to close it.
Get started

See what your site could look like. For free.

We'll build a free one-page mockup of your homepage — real copy, your trade, your city. No commitment. No credit card. If you like it, we build the rest for $500.

Get my free mockup See full pricing

Takes about 48 hours. We email you the preview link.