We tell every new client the same thing: you'll have a live site in 14 days. Here's exactly what that looks like, so you know what to expect and when we'll need something from you.
Day 1-2: Kickoff call + information gathering
The kickoff call takes 15-20 minutes. We ask: What do you do? What areas do you serve? What do you not do (every good contractor has a list — no residential, no commercial, no jobs under $500, we don't do roofs over 8/12 pitch)? Who are your best customers? What makes you different from the next contractor? What do customers say when they refer you?
After the call, we send you a simple checklist: 6-10 photos of recent work, your logo file if you have one, your Google Business Profile link, any social media accounts, and any existing materials we can pull content from. You don't need to write anything — just send the photos and we'll draft the copy.
Day 2-3: We pull existing content
We use your Google Business Profile to extract your current description, reviews, hours, services, and any photos you've already uploaded. We check your existing website (if you have one) for any content worth keeping. We pull your Facebook page if it has job photos. We're building your content library before we build your site.
Day 3-7: First draft build
We build your full site: homepage, about page, services page, gallery, and contact page. Real content — your business name, your services, your service area, your reviews, your photos. We don't put in placeholders and ask you to fill them in. You review a working site, not a template.
We write all the copy in a voice that sounds like you described yourself on the kickoff call — plain-English, business-specific, not marketing fluff. We set up local SEO structure, schema markup, and mobile optimization as part of the build, not as add-ons.
Day 7-9: You review the draft
We share a preview link. Your job: look through it, write down everything you want changed. Wrong service listed? Tell us. Photo you don't like? Tell us. Copy that sounds off? Tell us. You get one round of revisions included. Most clients have 5-10 items on their change list. Some have 2. Very rarely does someone have more than 15.
We don't want you to find errors after launch. Read every page. Check every service. Make sure your hours and service areas are right. The draft review is the most important thing you do in this whole process.
Day 9-12: Revisions + pre-launch checklist
We apply your revisions, then run our pre-launch checklist: mobile responsiveness test, page speed audit (aiming for PageSpeed score 90+), all links working, form submissions wired to your phone and email, Google Search Console setup, sitemap submitted, meta descriptions written for every page, schema markup validated.
Day 12-14: Domain connection + launch
We connect your custom domain — either one you already own (we'll send you specific DNS settings to update, takes 5 minutes) or one we register for you. After DNS propagates (usually 24-48 hours), the site is live.
We send you a launch confirmation with: your live URL, your Google Search Console access, your Google Analytics link, and a one-page summary of how to submit revision requests going forward. That's it. You're live.
What you need to do to hit the 14-day timeline
Our half of the process runs on schedule. The variable is how fast you respond during the draft review window. If you review and send feedback within 24 hours, we launch on day 14. If the draft sits in your inbox for 5 days, the timeline slips by 5 days. It's your business — we'll move as fast as you do.